The placement of social messages in entertainment media : a study of social exchange theory

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Beckham, Monica Lorene

Date Published: 2004

Subjects: Exchange theory (Sociology)
Social exchange
Television in education

Program of Study: Advertising

Degree Level: Masters

Language: English

Pages: vii, 82 pages

Permalink: https://doi.org/doi:10.25335/7xap-bh46

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