The role of motorsports involvement on motorsports media usage : an analysis of industry-developed measures

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Ziske, Molly Catherine

Date Published: 2003

Subjects: NASCAR (Association)
Advertising--Research
Mass media--Audiences
Stock car racing

Program of Study: Advertising

Degree Level: Doctoral

Language: English

Pages: xiii, 123 pages

Permalink: https://doi.org/doi:10.25335/ydcv-fv35

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