Cross-country comparison of consumer attitudes toward corporate cause-related marketing campaigns

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Kuber, Gayatri Vineet

Date Published: 2005

Subjects: Consumers--Attitudes
Corporate image
Marketing
Social marketing
Social responsibility of business
India
United States

Program of Study: Advertising, Public Relations and Retailing

Degree Level: Masters

Language: English

Pages: x, 91 pages

Permalink: https://doi.org/doi:10.25335/q469-ek54

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