A contingency framework for global branding : a multi-level interaction model

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Tasoluk, Burcu

Date Published: 2006

Subjects: Branding (Marketing)
Competition, International
Consumer behavior
Marketing

Program of Study: Marketing and Supply Chain Management

Degree Level: Doctoral

Language: English

Pages: xi, 114 pages

Permalink: https://doi.org/doi:10.25335/kxdz-qg98

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