The effect of repeat adopters upon second generation new product adoption

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Chan, Kwong

Date Published: 2006

Subjects: Diffusion processes
Marketing
New products
Product management

Program of Study: Marketing and Supply Chain Management

Degree Level: Doctoral

Language: English

Pages: ix, 178 pages

Permalink: https://doi.org/doi:10.25335/rcvf-te08

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