Happy meals, happy parents : food marketing strategies and corporate social responsibility

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Quilliam, Elizabeth Taylor

Date: 2008

Subjects: Advertising
Children
Marketing
Social responsibility of business

Program of Study: Communication Arts and Sciences - Mass Media

Degree Level: Doctoral

Language: English

Pages: xii, 141 pages

Permalink: https://doi.org/doi:10.25335/mssx-t811