Turning corporate social responsibility into opportunity : a study of stakeholder orientation and marketing

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Gonzalez-Padron, Tracy L.

Date Published: 2007

Subjects: Consumers--Attitudes
Corporations--Investor relations
Customer relations
Employees--Attitudes
Marketing
Social responsibility of business
Stockholders--Attitudes

Program of Study: Marketing and Supply Chain Management

Degree Level: Doctoral

Language: English

Pages: x, 184 pages

Permalink: https://doi.org/doi:10.25335/2k43-yq41

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