"Previous research mainly investigated which of attitudinal and normative determinants would be more prominent in terms of predicting behavioral intention. By taking an approach drastically different from previous TRA [Theory of Reasoned Action] research, this thesis focused on how attitude toward a behavior and perceived norms would influence individuals' intentions to use various reasons when explaining their behavioral intention to others. Also, this study examined how different cultures would influence people's citation of the same components which were related to behavioral intention. The study did not show that one culture always use attitudinal components to explain individuals' behavior intention while the other always use normative components to explain individuals' behavior intention. It provided the evidence that TRA components would influence differently depending on the type of behavior. Furthermore, the relationships that attitudinal and normative components had with behavioral intention to engage in behaviors were not the same for the relationship that attitudinal and normative determinants had with intentions to use attitude-related reasoning and norm-related reasoning. The behavioral type and the norm types were important factors for the relationships among attitude, norms, and various types of intentions"--Abstract.
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