Predicting the use of online video advertising : using the theory of planned behavior

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Lee, Joonghwa

Date: 2008

Subjects: Advertising media planning
Consumer behavior
Internet advertising
Internet videos

Program of Study: Advertising

Degree Level: Masters

Language: English

Pages: vii, 76 pages

Permalink: https://doi.org/doi:10.25335/nswp-jm08