A procedure for utilizing rhetorical theory and the findings of behavioral science and communication research in the design of "high-yield" persuasive messages

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Williams, Tess Mern, 1924-

Date: 1971

Subjects: Advertising

Program of Study: Speech and the Television and Radio, Communication Arts

Degree Level: Doctoral

Language: English

Pages: 5 vi, 271 pages

Permalink: https://doi.org/doi:10.25335/97ce-n173