The effects of odd-even retail pricing on value determination, product perception, and buying propensities

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Georgoff, David Matthew

Date Published: 1970

Subjects: Pricing

Program of Study: Business. Marketing and Transportation Administration

Degree Level: Doctoral

Language: English

Pages: 3, xi, 267 pages

Permalink: https://doi.org/doi:10.25335/4hea-f519

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