A Description and analysis in terms of Kotler's marketing orientation of selected university marketing agencies which sell faculty-developed non-print materials

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Decker, Betty L.

Date Published: 1985

Subjects: Marketing
Universities and colleges

Program of Study: Educational Systems Development

Degree Level: Doctoral

Language: English

Pages: 2, x, 183 i.e. 190 pages

Permalink: https://doi.org/doi:10.25335/jb0g-ha22

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