Evaluating the utility of advertising : theory and measurement

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Ducoffe, Robert Hal

Date: 1989

Subjects: Advertising
Consumers--Attitudes
Consumers' preferences

Program of Study: Communication Arts and Sciences

Degree Level: Doctoral

Language: English

Pages: 2 pages xvi, 307 pages

Permalink: https://doi.org/doi:10.25335/hdqc-hz61