"The perception in South Korea that housework is the primary duty of a wife, even when she is equally engaged in social activities as her husband, creates a conflict for female employees' work-life balance. Nowadays, Korean males see the equal division of housework more positively than in the past. However, a large gap still exists between the attitude and the actual behavior of the equal amount of housework. The present paper assumes that interpersonal communication can be the channel to reduce this gap. The theory of planned behavior and social norms approach are the theoretical frameworks that guide the study. The purpose of the study is to examine how social norms are influencing Korean wives' intention to talk to their husbands about the equal division of housework."--Page ii.
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