Dynamic speed feedback signs (DSFS) are promising countermeasure to reduce curve speeds and subsequent lane departures at freeway interchange ramps, although their use in such contexts has been limited. Consequently, the impact of DSFS on driver performance at interchange ramps has remained unproven. To that end, research was performed to determine the effect of DSFS installed at freeway interchange ramps on measures of driver behavior, particularly vehicular speeds approaching and entering the ramp curve. To accomplish this objective, a series of field evaluations were conducted at six freeway interchange ramps possessing significant horizontal curvature. Several factors were tested during these evaluations, including: DSFS messaging strategy, positioning of the DSFS with respect to the start of the curve and side of the ramp, physical characteristics of the DSFS, radar detection range, interchange type, and temporal effects. Speed data were collected using one of these three techniques selected based on the site characteristics and types of data desired: 1) a series of high-definition video cameras, 2) handheld LIDAR, and 3) a speed-trailer. Several measures of effectiveness including speed at different locations, speed of drivers at different speed percentiles, and initial braking location were analyzed using appropriate regression techniques. Considering all phases of the field evaluation, it was concluded that DSFS are an effective countermeasure for reducing the speeds of vehicles approaching and entering horizontal curves on freeway exit ramps. The most critical aspect influencing the effectiveness of the DSFS as a speed reduction countermeasure was the longitudinal positioning of the sign relative to the ramp curve. Overall, the presence of a DSFS positioned near the start of the curve resulted in curve entry speeds that were, on average, 1.5 mph to 5.3 mph lower than without a DSFS present at the site. When the DSFS was present near the start of the curve, the lowest curve entry speeds were observed for cases where the feedback message activated when vehicles were within 250 to 400 ft of the start of the curve. Regarding DSFS lateral position, both the right-side-mounted and forward-mounted (i.e., ramp gore area) installations resulted in similar curve entry speeds. Furthermore, there were no discernable differences in curve entry speeds between 15-inch and 18-inch display panels, nor were speeds impacted by the inclusion of an advisory speed panel. In terms of feedback message, the most effective strategy was to display the measured speed alternating with a SLOW DOWN message. The effects on driver behavior associated with the DSFS were consistent between system interchanges and service interchanges, and across all vehicle types. The DSFS was equally effective irrespective of the mainline speed limit or ramp advisory speed. However, more pronounced speed reduction effects were observed for faster drivers (i.e., those within the highest quantiles) compared to the slower or average drivers. Furthermore, there was no evidence of temporal changes in driver behavior during the initial 14 months of operation of the permanent DSFS installation evaluated here. Finally, message activation did not show any significant effect on the speeds of mainline (i.e., non-exiting) vehicles. These findings were subsequently utilized towards the development of guidelines and recommendations for future use of DSFS at freeway interchange ramps.
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