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Collection: Electronic Theses & Dissertations
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Subject: Communication
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Subject: Marketing
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Theses
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English
3
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Marketing
3
Public health
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Social psychology
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CONCEPTUALIZING AND MEASURING CONSUMER ACTIVISM FROM AN ANTI-BRAND, GOAL-ORIENTED BEHAVIORAL PERSPECTIVE : A PSYCHOMETRIC SCALE DEVELOPMENT
Santos Muraro, Iago
Text (2023)
Part of
Electronic Theses & Dissertations
SOCIAL MEDIA ADVERTISING : MARKETING E-CIGARETTES ON INSTAGRAM TO ADOLESCENTS & EMERGING ADULTS IN THE UNITED STATES
Almutairi, Nasser Nka N Alsadoni
Text (2021)
Part of
Electronic Theses & Dissertations
The potential impact of broadband communication network technology on consumer marketing communication : a computer simulation experiment
Block, Martin P., 1946-
Text (1975)
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Electronic Theses & Dissertations
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