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Content Type: PDF
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Collection: Electronic Theses & Dissertations
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Language: English
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Subject: Advertising--Brand name products
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Subject: Advertising--Psychological aspects
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Subject: Brand name products
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Theses
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Advertising--Psychological aspects
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Empirical investigation of the relationship between attitudes toward advertisements and attitudes toward brands over time
Lee, Doo-Hee
Text (1990)
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