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Content Type: PDF
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Collection: Electronic Theses & Dissertations
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Language: English
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Subject: Comparative advertising
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Material Type
Theses
2
Copyright Status
In Copyright
2
Subject
Advertising, Political
1
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The role of comparative information in advertising evaluations, candidate evaluations, voting preferences and election involvement
Pinkleton, Bruce E.
Text (1992)
Part of
Electronic Theses & Dissertations
The communications effectiveness of comparative advertising under conditions of product involvement and brand usage
Traylor, Mark B.
Text (1979)
Part of
Electronic Theses & Dissertations
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