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Collection: Electronic Theses & Dissertations
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Subject: Communication
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Subject: Marketing
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Theses
6
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English
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Creative Commons Licensed
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Information science
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Marijuana industry
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Public health
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Whose message is more powerful? Comparing the effect of virtual influencers and human celebrities on social media persuasion depending on perceived source characteristics and nutrition of instagram food messages
Lee, Ju Young
Text (2022)
Part of
Electronic Theses & Dissertations
CONCEPTUALIZING AND MEASURING CONSUMER ACTIVISM FROM AN ANTI-BRAND, GOAL-ORIENTED BEHAVIORAL PERSPECTIVE : A PSYCHOMETRIC SCALE DEVELOPMENT
Santos Muraro, Iago
Text (2023)
Part of
Electronic Theses & Dissertations
Friends in high places : U.S. cannabis companies' management of stakeholder relationships
Draeger, Melody J.
Text (2022)
Part of
Electronic Theses & Dissertations
SOCIAL MEDIA ADVERTISING : MARKETING E-CIGARETTES ON INSTAGRAM TO ADOLESCENTS & EMERGING ADULTS IN THE UNITED STATES
Almutairi, Nasser Nka N Alsadoni
Text (2021)
Part of
Electronic Theses & Dissertations
The potential impact of broadband communication network technology on consumer marketing communication : a computer simulation experiment
Block, Martin P., 1946-
Text (1975)
Part of
Electronic Theses & Dissertations
Sponsor Visibility, Customization, and User Control in the Era of Interactive Technology : Effects on Causal Attribution of Sponsor’s Motives, Sponsor Attitudes, and Credibility in the Context of Sponsored Mobile Health-Related Apps
Joo, Eunsin
Text (2018)
Part of
Electronic Theses & Dissertations
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