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Content Type: PDF
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Collection: Electronic Theses & Dissertations
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Subject: Wit and humor in advertising
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Material Type
Theses
2
Language
English
2
Copyright Status
In Copyright
2
Subject
Advertising, Public service
1
Television advertising
1
United States
1
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The effect of humor on memory and reactance in public service announcements
Glazer, Edward Lawrence
Text (2004)
Part of
Electronic Theses & Dissertations
The effects of humor in advertising
Styrk, Gary David
Text (1969)
Part of
Electronic Theses & Dissertations
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