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Content Type: PDF
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Copyright Status: In Copyright
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Language: English
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Subject: Negativism
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Collection
Electronic Theses & Dissertations
2
Material Type
Theses
2
Subject
Advertising, Political
1
Attitude change
1
Impression formation (Psychology)
1
Interpersonal communication
1
Television advertising
1
Television in politics
1
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Negative political television commercials : an experimental study of appeal types and response strategies
Roddy, Brian L. (Brian Leo)
Text (1988)
Part of
Electronic Theses & Dissertations
The negativity effect in a dyadic context : effects on attitude toward target object, likability, credibility, similarity and uncertainty reduction of interactants
Yoo, Jina Hyo-Jin
Text (2001)
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Electronic Theses & Dissertations
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