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Formative research on the role of self-efficacy in an alcohol information campaign : a social marketing approach

Formative research on the role of self-efficacy in an alcohol information campaign : a social marketing approach

Anderson, Ronald Bruce

Text (1986)

Part of Electronic Theses & Dissertations

The effectiveness of the use of fear appeals depicting legal and physical consequences in anti-drunk driving television public service announcements

The effectiveness of the use of fear appeals depicting legal and physical consequences in anti-drunk driving television public service announcements

Bang, Hae-Kyong

Text (1993)

Part of Electronic Theses & Dissertations