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Creator: Bang, Hae-Kyong
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Electronic Theses & Dissertations
1
Material Type
Theses
1
Language
English
1
Copyright Status
In Copyright
1
Subject
Advertising, Public service
1
Drunk driving--Prevention
1
Fear
1
Television advertising
1
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The effectiveness of the use of fear appeals depicting legal and physical consequences in anti-drunk driving television public service announcements
Bang, Hae-Kyong
Text (1993)
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Electronic Theses & Dissertations
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