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The role of comparative information in advertising evaluations, candidate evaluations, voting preferences and election involvement

The role of comparative information in advertising evaluations, candidate evaluations, voting preferences and election involvement

Pinkleton, Bruce E.

Text (1992)

Part of Electronic Theses & Dissertations

The communications effectiveness of comparative advertising under conditions of product involvement and brand usage

Traylor, Mark B.

Text (1979)

Part of Electronic Theses & Dissertations