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Collection: Electronic Theses & Dissertations
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Subject: Brand name products
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Material Type
Theses
3
Language
English
3
Copyright Status
In Copyright
3
Subject
Advertising
1
Advertising--Brand name products
1
Brand name products
3
Branding (Marketing)
1
Consumer behavior
1
Consumers' preferences
1
Internet marketing
1
Marketing
1
Social media
1
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Advertising clutter and its impact on brand equity
Ha, Louisa Shu Ying
Text (1994)
Part of
Electronic Theses & Dissertations
Intention to share promotional offers in brand social communities : the role of perceived transaction and social value
Lee, Sung-Mi
Text (2010)
Part of
Electronic Theses & Dissertations
Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?
Carassi, Mark
Text (2016)
Part of
Electronic Theses & Dissertations
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