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Collection: Electronic Theses & Dissertations
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Collection: Electronic Theses & Dissertations
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Subject: Consumer behavior
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Subject: Word-of-mouth advertising
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Material Type
Theses
3
Language
English
3
Copyright Status
In Copyright
3
Subject
Branding (Marketing)
1
Business
1
Electronic discussion groups
1
Internet marketing
2
Marketing
1
Persuasion (Psychology)
2
Place marketing
1
Social media
1
Tourism
1
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Computer-mediated persuasion in online reviews : statistical versus narrative evidence
Hong, Seoyeon
Text (2009)
Part of
Electronic Theses & Dissertations
The effects of e-word-of-mouth via social media on destination branding : an empirical investigation on the influences of customer reviews and management responses
Suh, Jung-Ho
Text (2017)
Part of
Electronic Theses & Dissertations
Effect of online review modality on online shoppers' attitude and behavior
Jiang, Mengtian
Text (2013)
Part of
Electronic Theses & Dissertations
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