MSU Libraries
Digital Repository
Home
About
Collections
Selected facets
Collection: Electronic Theses & Dissertations
×
Collection: Electronic Theses & Dissertations
×
Subject: Internet advertising
×
Subject: Word-of-mouth advertising
×
Material Type
Theses
2
Language
English
2
Copyright Status
In Copyright
2
Subject
College students
1
Consumers--Attitudes--Research
1
Cross-cultural studies
1
Influence (Psychology)
1
Internet marketing
1
Korea
1
Public opinion
1
Truthfulness and falsehood
1
United States
1
Viral marketing
1
Search results
Showing 1 to 2 of 2 results
Results per page
20
50
100
Sort by
Most Relevant
Title (A-Z)
Title (Z-A)
Date (Newest)
Date (Oldest)
Most Recent
Least Relevant
Motivations for providing and seeking ewom : a cross cultural comparison of U.S. and Korean college students
Han, Sung Mi
Text (2008)
Part of
Electronic Theses & Dissertations
Consumer resistance to sponsored eWOM : the roles of influencer credibility and inferences of influencer motives
Jiang, Mengtian
Text (2018)
Part of
Electronic Theses & Dissertations
First
1
(current)
Last
