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Collection: Electronic Theses & Dissertations
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Copyright Status: In Copyright
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Material Type: Theses
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Language: English
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Subject: Advertising--Effective frequency
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Electronic Theses & Dissertations
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Human information processing
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Television advertising--Psychological aspects
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Moderating roles of involvement in information processing routes and message acceptance for differing numbers of ad repetitions
Lee, Haksik
Text (1987)
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