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Collection: Electronic Theses & Dissertations
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Copyright Status: In Copyright
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Material Type: Theses
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Language: English
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Subject: Advertising
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Subject: Consumers--Attitudes
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Collection
Electronic Theses & Dissertations
4
Subject
Branding (Marketing)
1
Cherry
1
Children--Nutrition--Psychological aspects
1
Communication in families
1
Consumer behavior
1
Consumers' preferences
1
Food--Public opinion
1
Fruit juices
1
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The effects of attitude toward the ad on attitude toward the brand : the moderating role of delay and repetition
Pashupati, Kartik
Text (1996)
Part of
Electronic Theses & Dissertations
Evaluating the utility of advertising : theory and measurement
Ducoffe, Robert Hal
Text (1989)
Part of
Electronic Theses & Dissertations
The effect of packaging attributes on consumer perception of cherry juice
Whaling, Audrey Michael
Text (2007)
Part of
Electronic Theses & Dissertations
Memorable messages, family communication patterns and trust in food advertisements
Ma, Mengyan
Text (2015)
Part of
Electronic Theses & Dissertations
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