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Collection: Electronic Theses & Dissertations
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Copyright Status: In Copyright
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Language: English
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Subject: Durable goods, Consumer
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Subject: New products--Marketing
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Subject: Product management
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Electronic Theses & Dissertations
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Theses
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New products--Marketing
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Nondurable goods
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An investigation of the simultaneous impact of launch and logistics strategies on new product performance
Nyaga, Gilbert Ngarih
Text (2006)
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