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Collection: Electronic Theses & Dissertations
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Language: English
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Subject: Drunk driving--Prevention
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Subject: Fear
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Electronic Theses & Dissertations
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Advertising, Public service
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Television advertising
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The effectiveness of the use of fear appeals depicting legal and physical consequences in anti-drunk driving television public service announcements
Bang, Hae-Kyong
Text (1993)
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Electronic Theses & Dissertations
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