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Collection: Electronic Theses & Dissertations
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Language: English
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Subject: Internet advertising
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Subject: Internet marketing
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Collection
Electronic Theses & Dissertations
4
Material Type
Theses
4
Copyright Status
In Copyright
4
Subject
Cell phones
1
Computer games
1
Consumers--Attitudes
1
Consumers--Attitudes--Research
1
Electronic commerce
1
Influence (Psychology)
1
Internet and children
1
Mobile communication systems
1
Public opinion
1
Truthfulness and falsehood
1
Viral marketing
1
Word-of-mouth advertising
1
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How are virtual goods sold to children through online games?
Xu, Wan
Text (2010)
Part of
Electronic Theses & Dissertations
The effects of mobile advertising formats
Kim, Jung hwean
Text (2005)
Part of
Electronic Theses & Dissertations
Consumer learning and 3-D ecommerce : the effects of sequential exposure of a virtual experience relative to indirect and direct product experience on product knowledge, brand attitude and purchase intention
Daugherty, Terry M.
Text (2001)
Part of
Electronic Theses & Dissertations
Consumer resistance to sponsored eWOM : the roles of influencer credibility and inferences of influencer motives
Jiang, Mengtian
Text (2018)
Part of
Electronic Theses & Dissertations
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