MSU Libraries
Digital Repository
Home
About
Collections
Selected facets
Collection: Electronic Theses & Dissertations
×
Language: English
×
Subject: Market segmentation
×
Subject: Market surveys
×
Collection
Electronic Theses & Dissertations
2
Material Type
Theses
2
Copyright Status
In Copyright
2
Subject
Local mass media
1
Market surveys
2
Michigan--Lansing Region
1
Michigan--Traverse City
1
Television broadcasting of news
1
Television viewers
1
Tourism
1
Search results
Showing 1 to 2 of 2 results
Results per page
20
50
100
Sort by
Most Relevant
Title (A-Z)
Title (Z-A)
Date (Newest)
Date (Oldest)
Most Recent
Least Relevant
Using "benefit segmentation" strategies to define local broadcast television news audience segments : a segmentation model based on media gratifications
Wicks, Robert Howard
Text (1987)
Part of
Electronic Theses & Dissertations
Quantitative applications in tourism market segmentation : Traverse City, Michigan
Davis, Bonnie D.
Text (1986)
Part of
Electronic Theses & Dissertations
First
1
(current)
Last
