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Collection: Electronic Theses & Dissertations
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Subject: Broadcast advertising
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Collection
Electronic Theses & Dissertations
2
Material Type
Theses
2
Language
English
2
Copyright Status
In Copyright
2
Subject
Advertising--Alcoholic beverages
1
Advertising--Alcoholic beverages--Law and legislation
1
Fairness doctrine (Broadcasting)
1
Government policy
1
Korea (South)
1
Korea Broadcast Advertising Corporation
1
Prices--Econometric models
1
Television advertising
1
United States
1
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Alcohol advertising on the electronic media : a profile of history, legislation, roles and controversy
Steele, Lisa Evelyn
Text (1986)
Part of
Electronic Theses & Dissertations
Searching for implicit market prices for Korean broadcat [i.e. broadcast] advertising time : a hedonic approach
Yang, Myeng J. (Myeng Ja)
Text (2007)
Part of
Electronic Theses & Dissertations
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