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Collection: ("Electronic Theses & Dissertations")
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Collection: Electronic Theses & Dissertations
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Subject: Market segmentation
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Subject: Market surveys
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Material Type
Theses
2
Language
English
2
Copyright Status
In Copyright
2
Subject
Local mass media
1
Market surveys
2
Michigan--Lansing Region
1
Michigan--Traverse City
1
Television broadcasting of news
1
Television viewers
1
Tourism
1
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Using "benefit segmentation" strategies to define local broadcast television news audience segments : a segmentation model based on media gratifications
Wicks, Robert Howard
Text (1987)
Part of
Electronic Theses & Dissertations
Quantitative applications in tourism market segmentation : Traverse City, Michigan
Davis, Bonnie D.
Text (1986)
Part of
Electronic Theses & Dissertations
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