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Collection: ("Electronic Theses & Dissertations")
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Subject: Consumer behavior
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Subject: Shopping--Psychological aspects
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Subject: Television advertising
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Electronic Theses & Dissertations
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Material Type
Theses
1
Language
English
1
Copyright Status
In Copyright
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Subject
Impulse
1
Marketing--Technological innovations
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Telemarketing
1
Teleshopping
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The influence of scarcity messages on buying impulse : an experimental study of TV home shopping programs
Li, Hairong
Text (1995)
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Electronic Theses & Dissertations
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