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Collection: Electronic Theses & Dissertations
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Copyright Status: Creative Commons Licensed
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Language: English
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Degree Level: Doctoral
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Subject: Marketing
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Material Type
Theses
6
Subject
Agriculture--Economic aspects
1
Beer industry
1
Business logistics
1
COVID-19 (Disease)--Economic aspects
1
Communication
2
Industrial management
1
Information science
1
Mass media
1
Microbreweries
1
United States
1
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The Confluence of Electronic Word of Mouth and Firm Performance Outcomes
Holle, Brandon Zachary
Text (2023)
Part of
Electronic Theses & Dissertations
Whose message is more powerful? Comparing the effect of virtual influencers and human celebrities on social media persuasion depending on perceived source characteristics and nutrition of instagram food messages
Lee, Ju Young
Text (2022)
Part of
Electronic Theses & Dissertations
Assessing regulatory, policy, and marketing challenges across agri-beverage supply chains
Staples, Aaron J.
Text (2023)
Part of
Electronic Theses & Dissertations
EXPLORING FIRM STRATEGIC ORIENTATIONS : A COMPLEMENTARITY PERSPECTIVE
Chernetsky, Victor
Text (2023)
Part of
Electronic Theses & Dissertations
Going Native : Investigating the Drivers of Native Advertising Effectiveness
LaBrecque, Alexander Charles
Text (2021)
Part of
Electronic Theses & Dissertations
Sponsor Visibility, Customization, and User Control in the Era of Interactive Technology : Effects on Causal Attribution of Sponsor’s Motives, Sponsor Attitudes, and Credibility in the Context of Sponsored Mobile Health-Related Apps
Joo, Eunsin
Text (2018)
Part of
Electronic Theses & Dissertations
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