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Collection: Electronic Theses & Dissertations
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Copyright Status: In Copyright
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Language: English
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Subject: Customer loyalty programs
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Material Type
Theses
2
Subject
Attitude (Psychology)
1
Casinos
1
Commercial products--Marketing
1
Competition
1
Consumer behavior
1
Drugs--Marketing
1
Finance charges
1
Rebates
1
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The influence of perceived loyalty program value on satisfaction, switching costs, and attitudinal and behavioral loyalty : an empirical investigation of a casino loyalty
Jeon, Sang Mi
Text (2008)
Part of
Electronic Theses & Dissertations
Impact of marketing investments on firm value
Chaudhuri, Malika
Text (2015)
Part of
Electronic Theses & Dissertations
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