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Collection: Electronic Theses & Dissertations
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Copyright Status: In Copyright
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Degree Level: Doctoral
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Subject: Advertising, Political
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Material Type
Theses
3
Language
English
3
Subject
Attribution (Social psychology)
1
Comparative advertising
1
Imagery (Psychology)
1
Political psychology
1
United States
2
Voting research
1
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Superficial imagery versus substantive material : the processing of each in political advertisements
McKeon, Janet Katherine
Text (1997)
Part of
Electronic Theses & Dissertations
The role of comparative information in advertising evaluations, candidate evaluations, voting preferences and election involvement
Pinkleton, Bruce E.
Text (1992)
Part of
Electronic Theses & Dissertations
The role of attributions on voter response to political advertising
Lancendorfer, Karen M.
Text (2005)
Part of
Electronic Theses & Dissertations
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