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Collection: Electronic Theses & Dissertations
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Subject: Branding (Marketing)
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Theses
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Advertising
1
Africa
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Agritourism
1
Brand choice
1
Brand loyalty
1
Brand name products
1
Brand name products--Research
1
China
1
Competition, International
1
Consumer behavior
4
Consumer behavior--Research
1
Consumer satisfaction
1
Consumers' preferences
1
Consumers--Attitudes
1
Corporations--Investor relations
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Customer relations
2
Diplomatic relations
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Food industry and trade--Management
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Institutional investors
1
Internet marketing
2
Internet searching
1
Marketing
3
Marketing research
1
Metaphor
1
Michigan
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Place marketing
2
Product design
1
Product management
2
Psychological reactance
1
Public relations
1
Social aspects
1
Social media
3
Social media--Economic aspects
1
Sound symbolism
1
Stock exchanges
1
Stock price forecasting
1
Television advertising
1
Tourism
1
Value
1
Visual communication--Political aspects
1
Wine selection
1
Wine tourism
1
Word-of-mouth advertising
1
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Psychological reactance and branded product placement
Chang, Susan
Text (2005)
Part of
Electronic Theses & Dissertations
A contingency framework for global branding : a multi-level interaction model
Tasoluk, Burcu
Text (2006)
Part of
Electronic Theses & Dissertations
Exploring consumer values in agri-tourism and the organization of brand relationships
O'Connor, Patrick John
Text (2011)
Part of
Electronic Theses & Dissertations
A multi-methodological approach to exploring wine tourist behavior and valuation of cold-hardy wines
Eustice, Crystal L.
Text (2018)
Part of
Electronic Theses & Dissertations
The multifaceted interplay between firms and the financial community : a marketing perspective
Sardashti, Hanieh
Text (2018)
Part of
Electronic Theses & Dissertations
Manufacturing sameness : continuities and expansions of community identity in Afro-Chinese relations
Mock, Tara
Text (2018)
Part of
Electronic Theses & Dissertations
Engagement in online brand communities and marketing research online communities (MROCs)
Baldus, Brian J.
Text (2013)
Part of
Electronic Theses & Dissertations
Customer relationships : antecedents and performance implications
Wang, Feng (College teacher in marketing)
Text (2018)
Part of
Electronic Theses & Dissertations
The effects of attitude toward the ad on attitude toward the brand : the moderating role of delay and repetition
Pashupati, Kartik
Text (1996)
Part of
Electronic Theses & Dissertations
Private label and national brand prepared foods : a pilot study of the relationship of space allocation to net profit
James, Gordon D.
Text (1962)
Part of
Electronic Theses & Dissertations
The impacts of brand management practices on brand performance and firm value
Zhao, Yanhui
Text (2016)
Part of
Electronic Theses & Dissertations
The effects of e-word-of-mouth via social media on destination branding : an empirical investigation on the influences of customer reviews and management responses
Suh, Jung-Ho
Text (2017)
Part of
Electronic Theses & Dissertations
Content and community : decoding engagement by exploring empirical links with social media engagement, brand equity, purchase intent, and engagement intent
McKay, Brigitte Arianna
Text (2017)
Part of
Electronic Theses & Dissertations
Intention to share promotional offers in brand social communities : the role of perceived transaction and social value
Lee, Sung-Mi
Text (2010)
Part of
Electronic Theses & Dissertations
Sounds of green : how brand name sounds metaphorically convey environmental friendliness and role of involvement as a moderator
Joshi, Pradnya
Text (2017)
Part of
Electronic Theses & Dissertations
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