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Collection: Electronic Theses & Dissertations
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Material Type: Theses
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Content Type: Text
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Subject: Consumers--Attitudes
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Subject: Corporate sponsorship
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Subject: Social responsibility of business
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Language
English
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Copyright Status
In Copyright
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Subject
Consumer behavior
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Corporate sponsorship
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Marketing--Management
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Social marketing
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Consumer response to cause-brand alliances : how situational and consumer characteristics influence consumer response
Trimble, Carrie Suzanne
Text (2007)
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Electronic Theses & Dissertations
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