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Subject: Television advertising--Psychological aspects
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Advertising--Effective frequency
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Advertising--Psychological aspects
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Cell phone advertising
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Human information processing
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Psychological aspects
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Psychology
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Scheduled tribes in India--Psychology
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Moderating roles of involvement in information processing routes and message acceptance for differing numbers of ad repetitions
Lee, Haksik
Text (1987)
Part of
Electronic Theses & Dissertations
How television programs affect emotional response to commercials
Broach, Vance Carter
Text (1988)
Part of
Electronic Theses & Dissertations
Advertising approach and avoidance : a dual process model
Tham, Samuel M.
Text (2019)
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Electronic Theses & Dissertations
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