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Collection: Electronic Theses & Dissertations
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Material Type: Theses
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Degree Level: Doctoral
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Subject: Consumers--Attitudes
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Subject: Electronic commerce
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Subject: Internet advertising
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Language
English
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Copyright Status
In Copyright
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Subject
Electronic commerce
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Internet marketing
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Consumer learning and 3-D ecommerce : the effects of sequential exposure of a virtual experience relative to indirect and direct product experience on product knowledge, brand attitude and purchase intention
Daugherty, Terry M.
Text (2001)
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