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Collection: Electronic Theses & Dissertations
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Material Type: Theses
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Subject: Corporate sponsorship
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Subject: Social responsibility of business
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Language
English
2
Copyright Status
In Copyright
2
Subject
Consumer behavior
1
Consumers--Attitudes
1
Information technology--Management
1
Marketing--Management
1
Social marketing
1
Social media--Economic aspects
1
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Consumer response to cause-brand alliances : how situational and consumer characteristics influence consumer response
Trimble, Carrie Suzanne
Text (2007)
Part of
Electronic Theses & Dissertations
The effectiveness of Corporate Social Responsibility (CSR) campaigns on consumer responses to brands in social media : impression management perspectives
Jeong, Hyun Ju
Text (2011)
Part of
Electronic Theses & Dissertations
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