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Collection: Electronic Theses & Dissertations
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Material Type: Theses
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Subject: Social marketing
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Language
English
8
Copyright Status
In Copyright
8
Subject
Advertising, Public service
1
College students--Recruiting
1
Communication--Psychological aspects
1
Consumer behavior
2
Consumers--Attitudes
2
Corporate image
2
Corporate sponsorship
1
Fund raising--Psychological aspects
1
India
1
Marketing
1
Marketing--Management
1
Marketing--Psychological aspects
1
Michigan State University. Department of Resource Development
1
Nonprofit organizations--Marketing
1
Psychological aspects
1
Skepticism
1
Social responsibility of business
2
Truthfulness and falsehood
1
United States
1
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The effect of ambiguity on a social change initiative
Brummans, Boris H. J. M.
Text (2000)
Part of
Electronic Theses & Dissertations
Social marketing : a practical example concerning the department of resource development
Wagner, Judith H.
Text (1989)
Part of
Electronic Theses & Dissertations
Operationalizing key constructs of construal level theory to maximize donor generosity toward advertising messages
Dedeaux, Clay Steven
Text (2009)
Part of
Electronic Theses & Dissertations
Overcoming skepticism toward cause-related marketing claims : the role of consumers' attributions of company motives and consumers' perceptions of company credibility
Bae, Mikyeung
Text (2016)
Part of
Electronic Theses & Dissertations
Cross-country comparison of consumer attitudes toward corporate cause-related marketing campaigns
Kuber, Gayatri Vineet
Text (2005)
Part of
Electronic Theses & Dissertations
Factors contributing to success for CRM campaigns : attitudes of genders toward different types of causes and corporations
Vilela, Alexandra Magalhães
Text (2001)
Part of
Electronic Theses & Dissertations
Cause related marketing--the case of stigmatized products
Bhattacharya, Smeeta
Text (2004)
Part of
Electronic Theses & Dissertations
Consumer response to cause-brand alliances : how situational and consumer characteristics influence consumer response
Trimble, Carrie Suzanne
Text (2007)
Part of
Electronic Theses & Dissertations
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