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Collection: Electronic Theses & Dissertations
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Language: English
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Committee Member: Huddleston, Patricia
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Material Type
Theses
17
Copyright Status
Creative Commons Licensed
5
In Copyright
12
Subject
Advertising
2
Advertising--Psychological aspects
1
Architectural design--Evaluation
1
Architecture--Human factors
1
Buildings--Evaluation
1
Buildings--Psychological aspects
1
Business logistics
1
China
1
Commercial products
1
Communication
3
Competition
1
Computer network resources
1
Consumer behavior
3
Consumer education
1
Consumers--Attitudes
1
Consumption (Economics)--Psychological aspects
1
Corporate governance
1
Corporations
1
Corporations--Environmental aspects
1
Developing countries
1
Distributors (Commerce)
1
Employees--Social networks
1
Environmental economics
1
Evaluation
1
Eye tracking
1
Facebook (Electronic resource)
1
Green marketing
1
Internet marketing
1
Investments
1
Manufactures
1
Market share
1
Marketing
3
Marketing research
1
Marketing--Psychological aspects
1
Nonprofit organizations
1
Online social networks
2
Packaging--Design
1
Plants
1
Power (Social sciences)
1
Psychological aspects
2
Psychology
2
Psychology, Industrial
1
Public health
1
Purchasing
1
Retail trade
2
Retail trade--Employees
1
Rhetoric and psychology
1
Scheduled tribes in India--Psychology
1
Shop signs
1
Social norms
1
Social psychology
1
Social responsibility of business
1
Sunscreens (Cosmetics)
1
Sustainability
1
Sustainable development
1
Teleshopping
1
United States
2
Written communication--Psychological aspects
1
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CONCEPTUALIZING AND MEASURING CONSUMER ACTIVISM FROM AN ANTI-BRAND, GOAL-ORIENTED BEHAVIORAL PERSPECTIVE : A PSYCHOMETRIC SCALE DEVELOPMENT
Santos Muraro, Iago
Text (2023)
Part of
Electronic Theses & Dissertations
Fear of missing out : conceptualization, measurement, and relevance to marketing
Neumann, Dominik
Text (2020)
Part of
Electronic Theses & Dissertations
NEED FOR STATUS : SCALE DEVELOPMENT FOR AN INDIVIDUAL TRAIT IN THE CONSUMER BEHAVIOR CONTEXT
Muqaddam, Abdulaziz
Text (2021)
Part of
Electronic Theses & Dissertations
SOCIAL MEDIA ADVERTISING : MARKETING E-CIGARETTES ON INSTAGRAM TO ADOLESCENTS & EMERGING ADULTS IN THE UNITED STATES
Almutairi, Nasser Nka N Alsadoni
Text (2021)
Part of
Electronic Theses & Dissertations
Informational, transformational and transportational advertising strategies
Deng, Tao (Graduate of Michigan State University)
Text (2019)
Part of
Electronic Theses & Dissertations
The congruent effects of co-branding green, ecologically-friendly ads
Jamar, Patrick John
Text (2020)
Part of
Electronic Theses & Dissertations
Drivers of investment in corporate sustainability strategies of retailers and manufacturers in developed and developing countries
Mukumbi, Kudzai
Text (2013)
Part of
Electronic Theses & Dissertations
The effect of descriptive norms and involvement on user intention to adopt cause-related Facebook profile filter and to donate to NPOs
Zhao, Xiaoyu
Text (2017)
Part of
Electronic Theses & Dissertations
The effect of narrative vs. structured presentation formats on the evaluation of product reviews and attitudes toward products
Na, Hana
Text (2014)
Part of
Electronic Theses & Dissertations
The effect of package dispenser and label on sunscreen application
Harben, Alyssa Lee
Text (2017)
Part of
Electronic Theses & Dissertations
Information search and learning environment of employees : the moderating effects of employee empowerment based on employees' perceived market strategies
Lee, So Jung
Text (2011)
Part of
Electronic Theses & Dissertations
Doing well by doing good or doing smart? : antecedents and outcomes of corporate social performance
Dabas, Chitra Srivastava
Text (2011)
Part of
Electronic Theses & Dissertations
Use of eye-tracking to more effectively merchandise plants
Jones, Allison Nicole
Text (2014)
Part of
Electronic Theses & Dissertations
The paradox of asymmetric competition : asymmetric rivalry and asymmetric competitive analysis
Manjeshwar, Sonia
Text (2017)
Part of
Electronic Theses & Dissertations
The impact of market orientation and channel relationship on firm performance : the Chinese distributor/supplier perspective
Zhao, Jing
Text (2012)
Part of
Electronic Theses & Dissertations
Post occupancy evaluation : development of an instrument and a process to assess occupant satisfaction in renovated university office settings: A case study approach
Bhawani, Sagata
Text (2010)
Part of
Electronic Theses & Dissertations
Testing a theoretical model to examine the relationships among e-social shopping motivation, perception, and behavioral intention
Yun, Zee-Sun
Text (2011)
Part of
Electronic Theses & Dissertations
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