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Collection: Electronic Theses & Dissertations
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Language: English
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Thesis Advisor: Rifon, Nora J.
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Material Type
Theses
5
Copyright Status
Creative Commons Licensed
1
In Copyright
4
Subject
Consumers--Attitudes--Research
1
Corporate sponsorship
1
Hunters--Attitudes
1
Hunting
1
Influence (Psychology)
1
Internet advertising
1
Internet marketing
1
Marketing
1
Marketing--Psychological aspects
1
Mass media
1
Michigan
1
Motivation (Psychology)--Research
1
Public opinion
1
Rumor--Psychological aspects
1
Social networks--Research
1
Social psychology
1
Sports sponsorship
1
Truthfulness and falsehood
2
Viral marketing
1
Word-of-mouth advertising
1
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Consumer resistance to sponsored eWOM : the roles of influencer credibility and inferences of influencer motives
Jiang, Mengtian
Text (2018)
Part of
Electronic Theses & Dissertations
Sports sponsorship effects : the role of logo visual fluency, familiarity, and sponsor-event congruence for audience recall of team sponsors
Chao, Wen-Chi
Text (2011)
Part of
Electronic Theses & Dissertations
Developing marketing communications for Pure Michigan Hunt : a means-end chain analysis of Michigan hunters
McGuire, Garrett J.
Text (2011)
Part of
Electronic Theses & Dissertations
Utilitarian and hedonic motives of rumor transmission
Lee, Hyegyu
Text (2014)
Part of
Electronic Theses & Dissertations
CONSUMER RESPONSES TO INTENSE NEGATIVE EMOTION IN ELECTRONIC WORD-OF-MOUTH : THE ROLE OF TIE-STRENGTH AND DIAGNOSTIC CUES
Kim, Wonkyung
Text (2018)
Part of
Electronic Theses & Dissertations
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