MSU Libraries
Digital Repository
Home
About
Collections
Selected facets
Collection: Electronic Theses & Dissertations
×
Language: English
×
Subject: Consumer behavior
×
Subject: Word-of-mouth advertising
×
Material Type
Theses
3
Copyright Status
In Copyright
3
Subject
Branding (Marketing)
1
Business
1
Electronic discussion groups
1
Internet marketing
2
Marketing
1
Persuasion (Psychology)
2
Place marketing
1
Social media
1
Tourism
1
Search results
Showing 1 to 3 of 3 results
Results per page
20
50
100
Sort by
Most Relevant
Title (A-Z)
Title (Z-A)
Date (Newest)
Date (Oldest)
Most Recent
Least Relevant
Computer-mediated persuasion in online reviews : statistical versus narrative evidence
Hong, Seoyeon
Text (2009)
Part of
Electronic Theses & Dissertations
The effects of e-word-of-mouth via social media on destination branding : an empirical investigation on the influences of customer reviews and management responses
Suh, Jung-Ho
Text (2017)
Part of
Electronic Theses & Dissertations
Effect of online review modality on online shoppers' attitude and behavior
Jiang, Mengtian
Text (2013)
Part of
Electronic Theses & Dissertations
First
1
(current)
Last
