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Collection: Electronic Theses & Dissertations
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Creator: Chung, Jae-Eun
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Material Type
Theses
2
Language
English
2
Copyright Status
In Copyright
2
Subject
Brand choice
1
Consumer behavior
1
Consumers' preferences
1
Koreans
1
Motivation research (Marketing)
1
Product management
1
Quality of products
1
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Toward a predictive model of brand preference : the relationship of product involvement, symbolic brand image and self-congruity
Chung, Jae-Eun
Text (1995)
Part of
Electronic Theses & Dissertations
Modeling the differential effects of brand image and country-of-manufacture on Korean consumers' purchasing behavior of hybrid products
Chung, Jae-Eun
Text (2002)
Part of
Electronic Theses & Dissertations
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