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Collection: Electronic Theses & Dissertations
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Creator: Nyaga, Gilbert Ngarih
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Material Type
Theses
1
Language
English
1
Copyright Status
In Copyright
1
Subject
Durable goods, Consumer
1
New products--Marketing
1
Nondurable goods
1
Product management
1
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An investigation of the simultaneous impact of launch and logistics strategies on new product performance
Nyaga, Gilbert Ngarih
Text (2006)
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